Building a Landing Page – the Complete and Practical Guide
How many times have you tried to find some clear and simple instructions about building landing pages? How many times have you tried to optimize your landing page on your own? Not just any random landing page, but a good and practical one. You know – a landing page that actually works. The internet is flooded with suggestions on how to get this done, but these mostly grant you partial or otherwise incomplete information. A badly built landing page will never achieve its goals, and will only serve as a waste of time and resources.
So what do we do?
The tips you are about to read have been gathered and accumulated over years of work, and they embody the most comprehensive and updated knowledge on the subject. What you will most certainly not find among them, are general tips and statements.
For the first time ever, we present you with the Bible of the Landing Page.
The practical tips for building effective landing pages
Below are the tips to building your effective landing page, and ensuring its optimization:
- Main title – the main title of your landing page should have two key characteristics; intriguing and focused. Your title should be one that potential readers cannot possible ignore, and yet remain clear, making it easy to understand what they’re about to read. Remember, the title is what everyone will read!
- Tagline – your landing page tagline should directly continue the main idea of your header, and add new and relevant information. Remember; the readers will continue reading only if they’re under the impression that they’ll be getting added value from it.
- Putting thought behind your landing page – before you build your landing page, we highly suggest you define what a landing page success will be. What is the landing page’s goal? Would you like to have your product purchased? Would you like readers to leave their contact information? Join a group? Only after you know what your goal is, can you build an effective landing page. Sometimes, you will have two goals or even more. When that happens, it’s best to decide on priorities. For example, your primary goal will be to have people leave their contact details, and your secondary goal will be to have them join a group.
- CTA – A mere CTA is insufficient. When you write your CTA, make sure you give it a little extra; a reason. “Contact us now,” is insufficient. “Call us now and start saving money,” or “Call us before we’re sold out,” are much more likely to get the job done.
- Testimonials – People believe other people. Add testimonials to your landing page, or even a few of them, to show your credibility. The closed the testimonial relates to your headline, the better. Whenever possible, make sure the person is someone from the relevant industry, or someone who appears knowledgeable.
- A few more tips on testimonials – as previously mentioned, testimonials are a very strong tool you can use on your landing page. Try to use testimonials that enhance your product rather than just generally praise it. Emphasize positive points and collect several testimonials that will show your product from several different angles.
- Add a sub-heading – it’s a good idea to have a heading lower down the page to entice readers to continue reading.
- Quotes – quotes make readers relate. As previously mentioned, people believe other people, and the moment the reader feels they’re being directly spoken to, they get more comfortable. Add a picture too!
- Targeted text – add a marketing paragraph that will expand on the benefits and added value of your product or serve. This paragraph should provide readers with why they should use your services. Emphasize important words or phrases. Add a relevant image on the side that illustrates the paragraph’s intentions.
- Painful, but less so – One of the most effective ways to get this done is by describing the pain, discomfort, and downsides to not purchasing your product or service. Don’t forget to describe all it all improves after purchase.
- Advantages – Lengthy texts that describe how good, successful, and talented you are, will do very little to advance your interests. On the other hand, short texts that will describe the advantages and benefits of your product or service will easily let your potential customer understand what they’re going to get out of it, and it will make the difference when it comes to making your landing page even more successful and effective.
- Gender neutrality – it’s best to phrase your text in a way that is gender neutral, to make every reader feel as though they’re being personally addressed.
- Keep your visitors interested – the text has to keep the reader keep reading it. A great way to this is by making it exciting. An excited reader will not be able to leave before they reach the end.
- Positioning – correct use of text and images creates a sense of motion and progress. This will keep the reader interested and keep them from losing interest.
- Simple, stupid – your landing page should have one purpose only. A landing page that is overflowing with text, links, and references, is just too distracting, and damages your effectiveness.
- Resistances – you can tackle resistances early on by adding a Q&A section.
- Additional contact details – encourage your readers to contact you via email if they can’t find what they’re looking for on your landing page.
A landing page is considered one of the greatest means to obtain leads (potential customer inquiries). It has more advantages than a sponsored advertising page by being more focused, and built specifically to go hand in hand with Adsense and PPC campaigns. You may use this article to learn how to build one on your own, and consult us, free of charge. Or, you can resume doing what you’ve been doing so far, and let us build your business a landing page that is sure to increase your customer base.